EGO TRIP – by IGO STUDIO

The audience, often used to look for «a meaning» [in art], usually has troubles facing a picture in a simple way, with no expectations. It can fool itself into trying to find references, atmospheres, perspectives… forgetting about detecting feelings in the picture.

– Steven Mazzola et Coline Munier, IGO studio 

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IGO Studio tries to enhance human flaws turning it into great ideas. The ego-trip photo is a provocative photographical style that aims at showing pictures one after another, most of them troubling, moving, even involved, but mostly is a style full of humor, irony and mockery.

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The ego-trip work on «digital natives» is echoing a strange reality surrounding the Internet. The succession of pictures, specific to the ego-trip, can be associated to other picture streams we can find on Google images or on social networks. But it also creates a bond with the satirical, critical world of urban culture, typical of «digital natives». The audience, often used to look for «a meaning», usually has troubles facing a picture in a simple way, with no expectations. It can fool itself into trying to find references, atmospheres, perspectives… forgetting about detecting feelings in the picture.

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IGO Studio is a french studio created by Steven Mazzola and Coline Munier and based in Lyon, France. IGO became the freed part of theirselves, the one that speaks its mind, that takes what they can be upon theirselves, their actions, what they think and say. In art, people have troubles separating the person who creates and real life. You take a picture, it’s just a photo. It’s useless to try to get to know them through the picture. IGO is their way to be no one and every one, they use IGO as the delegate of the GEN-Y and they are deeply connected to street morals and seek to affect minds through nonsense of the result. They tries to enhance human flaws turning it into great ideas. 

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